Resume

Career Experience

Led strategic vision and design for Redfin products, including Rentals, Consumer AI Tools, and Design Systems. Supported team of senior and lead product designers.

• Led strategic vision at Redfin across Rentals, Consumer AI Tools, and Design Systems, driving significant engagement and lead generation while managing and mentoring a team of product designers.
• Launched Redfin’s Blueprint design system, cutting development time by 40% while increasing design consistency by 75% and improving lead capture rates by 22%.
• Spearheaded design for “Ask Redfin” and “Redfin Redesign” AI tools, boosting session duration by 45% and generating 18% more qualified leads within three months.
• Directed Redfin Rentals’ design strategy that achieved 27% month-over-month growth and 35% higher engagement through targeted experience redesigns, contributing +4% in incremental lead revenue.

Built and scaled a design team from the ground up, establishing foundational design craft and research methodologies tailored to the unique needs of the ag-tech industry.

• Built a design team from scratch, establishing practices that accelerated development cycles and strengthened cross-functional collaboration.
• Led design strategy for PickTrace Field Pack, a pivotal growth initiative that unlocked new market segments, significantly increased gross revenue, and successfully achieved our ambitious $11.5M market expansion objectives.
• Developed the groundwork for a scalable design system and solution architecture for solving complex harvest and production scenarios.
• Created a research playbook, using methodologies tailored to the unique needs of the ag-tech industry resulting in better product and design strategy.

Directed product and design teams across Europe and the US, delivering high-quality features for Indy’s SaaS solutions for freelancers.

• Implemented a new design and product development processes, making customer insight foundational, improving quality, delivery speed, and cross-functional collaboration.
• Led qualitative research initiatives, driving product marketing improvements, pricing adjustments, and SaaS bundle offerings, resulting in a 150% increase in subscriptions.
• Drove change management initiatives, enhancing QA, UAT processes, and customer feedback loops to improve platform development and address customer needs more effectively through the development roadmap.

Directed a global team of 30, including senior managers, UX strategists, researchers, designers, and developers, supporting multiple divisions across six countries

• Defined and supported extensive user research and usability testing foundations,reporting and  integrating insights to improve experience metrics across live betting services in cross-functional partnerships
• Oversaw the design and product  development of Genius Sport’s award-winning Genius Live streaming platform
• Developed Genius Sports Group’s design systems that supported over 20 software products, corporate websites and other digital applications
• Led global brand refinement, including logo redesign, product marketing, a new corporate website, style guides and templates for business development and advertising
• Supported dozens of executive initiatives which led to highly lucrative partnerships with major sport, and betting organizations all over the world including MGM Grand, Premier League, NCAA, NFL, NBA, MLB and NASCAR.

Led a cross functional and global product development team to design, build, launch, maintain, and grow a world-class competitive gaming platform that allows US/global amateur gamers to compete. 

• Built a high-performing culture and team dedicated to on-spec, on-time delivery and execution in a remote/hybrid environment
• Analyzed competitive offerings to ensure a compelling, user-centered feature design that prioritizes user satisfaction, consumer loyalty, customer growth and retention
• Negotiated and built high value partnerships with Hi-Rez, NGE and SUPERCEL, and responded with rapid integration of their existing tournament platforms to critical success 

Led instructional design innovation, overseeing the creative and development processes. Supported a team of designers, engineers, animators, sound designers and project managers and oversaw high-stake projects for Tesla, Google, Eli Lilly, Postmates, and Estee Lauder.

• Innovated an end-to-end production process that improved workflow, communication, project estimation, and budgeting between sales and production.
• Collaborated with the sales team to boost productivity, prospecting, client acquisition, and retention.
• Evaluated e-learning solutions, ensuring best practices that enhanced engagement and increased average deal size from $20K to $100K.
• Scaled the creative team by 100% and promoted two designers to leadership roles.

Led creative, product design, and software/hardware development operations, directing full-stack engineering, infrastructure, and product design. Oversaw qualitative research and field testing for mobile and web platforms while managing a team of outsourced engineers, two in-house front-end engineers, and two designers.

• Strategically grew accounts organically through proof-of-concept campaigns
• Oversaw development of Crowdstir Live – SaaS solution for bar and restaurant customer engagement that served over 500 bars, restaurants and point-of-sale retail centers.
• Developed unique customer loyalty applications and POS integration software/hardware.
• Multitasked to supervise multiple websites and web properties that Crowdstir managed as a service to clients.

Designed and developed multi-channel creative campaigns and branded strategies for free-to-play browser based and mobile games. Assisted with the creative development and production of multiple game titles, assets and artwork, marketing materials, and live event spaces for E3, GDC and Gamescom.

• Leveraged player insights to design promotions that grew Heroes of Gaia from under 100K to over 1M users through partnerships with Kongregate and others.
• Achieved cross-functional success with global operations, marketing, engineering and community management teams.
• Launched hit titles including Ministry of War, Dragon Fire, and Age of Wushu.
• Directed creative campaigns for the Chinese/American launch of Age of Wushu, featuring Jet Li.

Additional Experience

Principal creative and brand strategy for all Weedmaps properties, including Marijuana.com and Weedmaps TV.

• Created the first ever medical marijuana advertisement in prime placement Times Square, NYC
• Global brand launch including awareness advertising campaigns in 40 states in the US and 12 countries.
• Innovated the “HIGHER EDUCATION” campaign to increase medical marijuana awareness and acceptance in new markets. Re-launched a premier news and media outlet, achieving growth from 60K to 2M visitors per day.
• Launched Marijuana.com – A marijuana information and news site – 200k unique visitors per day.

A selection of nice things people have said about me

The best piece of advice I’ve received as a senior leader is to hire someone better than you as your Director. That’s who Jason was to me. He is a driven and passionate design leader who is equally comfortable discussing the scalability of development solutions and how the work of famous psychologists drives persuasive design. He built a dynamic and flexible design and prototyping team that spread out across the globe and could nimbly respond to requests ranging from next-generation AI-driven software solutions, to investor presentations (that secured a major acquisition), to double-decker trade show booths, all the way down to the day-in-day-out of social media posts. He was unafraid to respectfully challenge me and my decisions with thoughtful and comprehensive positions, and most of the time when he did – he was right. Jason is a phenomenal talent, a passionate leader, a thoughtful man, and has my unequivocal recommendation.

Jeff Mahacek, VP, Design @ Redfin

Jason is one of the most impressive combinations of designer and manager I have come across. He has real vision combined with an excellent ability to motivate and manage his team whilst delivering true business value to the organization. I would not hesitate in recommending him at senior level to any organization. I hope to work with him again in the future.

Mark Lock, CEO @ Genius Sports Group

Jason brings a thoughtful approach to design. In Rentals and AI, we tackled some pretty ambiguous questions and problems. Jason brought good ideas, a different perspective, and coached his team to think through the questions and challenges in a constructive way. I also appreciate how Jason is always willing to find a way to get something done, such as when it came to someone on his team helping out on a new project or effort despite it not being on anyone’s official plate or list of things to do.

George Perantatos, Senior Director, Product @ Redfin

I had the privilege of working under Jason’s leadership, and I can confidently say that he is an exceptional manager. Jason is not only thoughtful and caring but also refreshingly honest. His straightforward approach creates an environment of trust, where open and candid conversations about projects and career development are encouraged. Jason has consistently demonstrated that he genuinely wants his team to succeed, advocating for us in ways that are rare among managers. His support and mentorship have been invaluable, and I am grateful to have had him in my corner.

Stephen Lopez, Senior Product Designer @ Redfin

Having Jason as a boss, mentor, and friend is one of the greatest blessings in my early design career. His introspective, humble, and empathetic personality fostered a psychologically safe environment for growth and experimentation within the design organization. From coming up with preposterous lunch plans, laughing at nerdy jokes, to identifying opportunities to facilitate my professional growth, I always felt safe being honest and vulnerable with Jason.

One time I identified a project that I felt passionate about, but the nature of the project is out of the scope of my work. Jason not only encouraged me to pursue the project, he took the time to teach me supplemental skills to excel at the project. He mentored me from being an associate product designer to a promotion to mid-level designer and was no doubt my biggest advocate.

Any organization would be lucky to have someone like Jason on their team. He exemplifies the inclusive, open, and empathetic values that make a great leader and overall excellent human being and friend.

Leesan Kwok, Product Designer @ SingleOps

Jason was not only a passionate leader but also an incredible mentor. What I appreciated most about Jason’s unique leadership style was his humanness. It was clear from the very first one-on-one I had with him, that he not only deeply understood the product space he was entering, but also the challenges I was facing as a researcher at Indy (formerly Tispr).

Throughout our journey together, Jason consistently checked in, listened, and advocated for our team’s needs. He crafted a safe-space of mutual respect, transparency, and motivation. He was an invaluable part of my professional journey — encouraging both professional and personal growth. I am grateful to continue to have him as my mentor.

Mane Rodrigues, Qualitative Researcher @ Indy

Jason is an intentional design leader that promotes growth in people and businesses. He utilizes his super powers in storytelling to guide ideas to fruition. While working together at Redfin, I sought Jason’s advice in strategic thinking and 1:1 coaching for direct reports. His expertise in those areas are evident in the Ask Redfin (AI chat) project where he navigated a cross-team initiative and brought his team through a successful launch. When I think about the impression he left on the design team as a whole, I immediately think about the high bar he held for design critiques. His consistent push for best-in-class designs has helped elevate the bar for Redfin. His impact and presence has left Redfin a better place.

Justin Reyes, Product Design Manager @ Redfin

Jason is an excellent VP. I was always impressed by his ability to define a his visions in a way that ensured his team knew what to our goals were and why they were important. His strategic intuitions are spot on and his ability to articulate them left no person in the dark.

As a manager, he knew exactly when to check-in, when to step in and offer feedback, when to trust his team. He also was adept at being able to look at a distraction and know if it was worth pursuing for the company or whether he needed to run interference to keep us focused. That, along with his gift for cutting through BS, getting to the heart of the matter, and finding resolution to any roadblocks his team encounters is why I would happily recommend him to any company lucky enough to be considering him.

Niles Plante, Product Manager @ GGN/Xfire