Genius Sports and Betgenius attend over 200 events per year. Most of our events have demo units set up so that visitors can play around with our software. It’s a sales tool to start conversations with prospective clients interested in offering a sportsbook in their casino or betting operation.
The dev time it takes to create customized fully functional demo was just too much – and it often derailed product enhancement and roadmap priorities. It was simply too much effort on a risky return. Our commercial teams often asked for a more customizable solution to show clients what the sportsbook might look like branded with their logo and company colors. The dev teams said no. But the UX team – we said yes.
We built a near fully functional (on the rails) sportsbook demo made especially for events and client meetings where we wanted to showcase a turnkey solution for sportsbook software. I was able to work with a single front-end dev to help me parse JSON data that could be used to simulate any sporting event, advertisement schema and feature scenario.
The theme editor allowed for real-time demo customization. There were also pre-sets we could setup to allow for a quick showcase of possible themes.