Weedmaps

The work

The legalization of medical marijuana and then the passing regulated recreational use in California opened the doors to a much more diverse customer. A company’s brand should not only be a voice of the business, but a mirror – a reflection of our customers desire to be seen, heard and recognized as more than just a “stoner”.

I led the way for an “Elevated” design and marketing language – a new style with a much more representative presence.

Elevated Design at Weedmaps was more than just a set of guidelines, it was a pathway to reach a new audience through imagery, color, tone and voice. It influenced everything from digital campaigns to application design and UX.

View the Weedmaps Brandbook

What I did

During my time as Design Director at Weedmaps, I had the opportunity to work on dozens of projects. Most notably, I led the design efforts to rebrand Weedmaps with the intention of making the suite of services and mobile applications more accessible to a wider audience. The rebrand resulted in dozens of North American campaigns and outreach to emerging global markets increasing customer acquisition.

Brand Strategy
Creative Direction
Visual Design

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