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Resume

Jason Luna

Web Developer

I have over 20 years of creative design experience, and in the last decade my focus has been on product design and UX leadership. I’ve built amazing teams of super-talented individuals, dismantled countless silos and have guided the craft behind product solutions for companies big and small. Over the years, my diverse experience opened many doors; each with challenging opportunities that would help me continue to grow as a designer and a leader. I’ve developed a way of working – a set of human-centered principles, and practices that I’m confident would be an amazing addition to any organization.

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Career Experience

Senior Manager, Product Design – Consumer AI Tools, Rentals
Redfin
2022 – Present

 

Currently leading design excellence across multiple areas of Redfin’s digital products; Rentals, Consumer AI Tools and User Engagement. In a supportive and hands-on leadership role, I maintain communication pipelines between cross-functional teams and work within teams to identify areas of opportunities, manage challenges, mitigate risk and remove blockers to ensure that the design teams can move forward to deliver the best solutions solving the right problems for our customers.  I play a proactive role in developing product strategy and vision along with other stakeholders, designers and product managers. As a lead opportunity driver in the business, I seek new and existing gaps and opportunities in our product experience, gather the right people, kick start conversations and get work moving.

 

  • Supported the efforts and people behind Redfin’s design system, Blueprint, resulting in engagement gains across all platforms and experiences
  • Supported the launch of Redfin’s AI assistant tool, Ask Redfin
  • Supported strategic efforts to continue to grow Redfins’ Rentals business, surpassing all other business areas in growth and engagement month over month.

 

Director, Product Design
PickTrace
2021 – 2022

 

Led efforts to develop a design-centered organization, facilitated through the building of industry leading talent and establishing best practices in design for the company’s unique position in the agriculture industry. The role is centered around leading, mentoring and coaching designers and demonstrating design’s value as a service throughout the organization. 

 

  • Defined the mission, roles & responsibilities of Product Designers along with creating career leveling guides and libraries of supportive reference and design documentation to support this goal.
  • Hired 2 senior product designers and leveled up a design contractor to an associate level
  • Established design’s voice within the organization through educational workshops, and hands-on support as an individual contributor to critical product developments.
  • Developed the groundwork for a scalable design system solution architecture
  • Created a customized research toolkit to answer for unique challenges in the agriculture industry. 

 

Director, Product & Design
Indy (formerly Tispr)
2019 – 2021

 

Led product and design teams spread across Europe and the US. I was accountable for the delivery of amazingly executed and well designed features for Indy’s suite of SaaS solutions for freelancers.

 

  • Introduced a new design and product development process to increase quality delivery across all product areas.
  • Spearheaded and produced a new brand and style for all marketing and product areas.
  • Oversaw change management efforts towards a more effective QA and UAT process, engineer to design communication and delivery cycles that better meet the needs of our customers.
  • Led cross-team efforts to establish better customer feedback to the product development process, enabling more of our customer’s needs to be built into the platform.

 

Group Head of UX, Delivery & Design
Genius Sports, Genius Sports Media, BetGenius
2017 –2019

 

Led the global UX & design vision for all products across SaaS, mobile, OTT and consumer-level software platforms. I managed complex design systems that continue to feed a source of truth for the organization. I managed and developed all aspects of the organization’s creative output for all commercial outlets. I managed a global team of UX strategists, researchers, visual designers, project managers and front-end developers that supported the group and all its divisions. I directly managed a team of 8 and supported the entire team of about 30 individuals in 6 countries.

 

  • Built an agile and well-balanced global design team from the ground up.
  • Oversaw the design and development of Genius Sport’s award-winning Genius Live streaming platform.
  • Developed key design systems that support over 20 software products, corporate websites and other digital applications.
  • Led global brand refinement, including logo redesign, product marketing, a new corporate website, style guides and templates.
  • Supported dozens of executive initiatives which led to highly lucrative partnerships with major sport, and betting organizations all over the world including MGM Grand, Premier League, NCAA, NFL, NBA, MLB and NASCAR.

 

Vice President, Product Development & Design
GGN Gaming, (formally XFire), eSports Unified
2016 – 2017

 

Led a cross functional and global team of 30 to design, build, launch, maintain, and grow a world-class competitive gaming platform that allows US/global amateur gamers to compete. 

 

  • Built a high-performing culture and team dedicated to on-spec, on-time delivery and execution.
  • Took a hands-on role in conjunction with stakeholders to assess, identify and build out product roadmaps.
  • Analyzed competitive offerings to ensure a compelling, user-centered feature design that prioritizes user satisfaction, consumer loyalty, customer growth and retention.
  • Reviewed current/future market trends in eSports and gaming; built high value partnerships with Hi-Rez, NGE and SUPERCELL.
  • Hand-crafted User Experience through extensive research culminating in user journeys, wireframes and prototypes.

 

Vice President of Product Development, Creative Director
ELM Learning
2014 – 2016

 

Multitasked to take over diverse roles in collaboration with the executive team — influential in boosting average deal size from $20K to $100K. Scaled growth to increase the creative team 100%; led succession planning initiative to promote 2 senior designers into leadership roles. Used strong communication and relationship development skills to close high value contracts with Tesla, Google, Postmates and Estee Lauder — then leading project creative direction.

 

  • Innovated an end-to-end production process that streamlined workflow and communication between sales and production — process significantly improved project estimation and budgeting.
  • Worked directly with the sales team, helping to increase productivity, prospecting, client capture, and retention.
  • Evaluated technology, design, and production of e-learning solutions; ensured best practices and that offerings surpassed the competition and increased learning retention through better engagement practices.
  • Influential in keeping the company at the leading edge of technology and creative design.
  • Utilized financial acumen to compile relevant financial data into company budgets, P&L statements, and financial reports.

 

Creative Director, Product Design
Weedmaps, Ghost Group LLC
2014

 

Principal creative and brand strategy for all Weedmaps properties, including Marijuana.com and Weedmaps TV. Leadership in creative visual and copy direction for all campaigns across video, print, merchandise and social media. Developed, mentored and identified new discipline expertise for the Weedmaps design team. Define the creative and brand direction on Weedmaps’ web presence including Weedmaps’ website and mobile applications for iOS and Android. Worked directly with the Chief Marketing Officer to create and execute engaging live and on-line events, advertising and public relation campaigns in global markets. Created the “HIGH” campaign currently seen in all consumer advertisements.

 

  • Created the first ever medical marijuana advertisement in prime placement Times Square, NYC
  • Global brand launch including awareness advertising campaigns in 40 states in the US and 12 countries.
  • Innovated the “HIGHER EDUCATION” campaign to increase medical marijuana awareness and acceptance in new markets. Re-launched a premier news and media outlet, achieving growth from 60K to 2M visitors per day.
  • Launched Marijuana.com – A marijuana information and news site – 200k unique visitors per day.

 

Director of Technology, Principle Design & UX
Crowdsitr, Young’s Market Company
2011 – 2014

 

Dual role to spearhead both the creative and technical side of the firm; administered software research, infrastructure, and development operations. Led user research, pain/value studies and UX design and development. Oversaw developers and designers specializing in mobile app design/ development within the hospitality and restaurant industry.

 

  • Strategically grew accounts, brand recognition and the bottom line via expert blend of social media, technology and strategic awareness campaigns.
  • Oversaw development of Crowdstir Live – SaaS solution for bar and restaurant customer engagement.
  • Developed unique customer loyalty applications and POS integration software/hardware.
  • Multitasked to supervise multiple client websites and web properties. 
  • Innovate and execute cutting edge technology solutions to help increase brand influence and alcohol sales.

 

Director of Design, Digital Experience & Mobile Games
Snail Games USA
2009-2011

 

Designed and developed multi-channel campaign strategies for free-to-play browser based and mobile games with microtransaction monetization models. Assisted with the creative development and production of multiple game titles, assets and artwork, marketing materials, and live event spaces for E3, GDC and Gamescom.

 

  • Leveraging player insights and intelligence to design unique promotions – Took flagship game Heroes of Gaia from just under 100K users to 1M+ via publisher relationships with Kongregate and many others.
  • Cross-functional success with operations, marketing, community management and overseas support.
  • Launched hugely successful tiles such as Ministry of War, Dragon Fire, and Age of Wushu.
  • Creative Direction and campaign oversight for major Chinese/American launch of Age of Wushu starring Jet Li in several Chinese and American TV spots, social media campaigns and print.

A selection of nice things people have said about me

The best piece of advice I’ve received as a senior leader is to hire someone better than you as your Director. That’s who Jason was to me. He is a driven and passionate design leader who is equally comfortable discussing the scalability of development solutions and how the work of famous psychologists drives persuasive design. He built a dynamic and flexible design and prototyping team that spread out across the globe and could nimbly respond to requests ranging from next-generation AI-driven software solutions, to investor presentations (that secured a major acquisition), to double-decker trade show booths, all the way down to the day-in-day-out of social media posts. He was unafraid to respectfully challenge me and my decisions with thoughtful and comprehensive positions, and most of the time when he did – he was right. Jason is a phenomenal talent, a passionate leader, a thoughtful man, and has my unequivocal recommendation.

Jeff Mahacek, VP, Design @ Redfin

Jason is one of the most impressive combinations of designer and manager I have come across. He has real vision combined with an excellent ability to motivate and manage his team whilst delivering true business value to the organization. I would not hesitate in recommending him at senior level to any organization. I hope to work with him again in the future.

Mark Lock, CEO @ Genius Sports Group

Jason brings a thoughtful approach to design. In Rentals and AI, we tackled some pretty ambiguous questions and problems. Jason brought good ideas, a different perspective, and coached his team to think through the questions and challenges in a constructive way. I also appreciate how Jason is always willing to find a way to get something done, such as when it came to someone on his team helping out on a new project or effort despite it not being on anyone’s official plate or list of things to do.

George Perantatos, Senior Director, Product @ Redfin

I had the privilege of working under Jason’s leadership, and I can confidently say that he is an exceptional manager. Jason is not only thoughtful and caring but also refreshingly honest. His straightforward approach creates an environment of trust, where open and candid conversations about projects and career development are encouraged. Jason has consistently demonstrated that he genuinely wants his team to succeed, advocating for us in ways that are rare among managers. His support and mentorship have been invaluable, and I am grateful to have had him in my corner.

Stephen Lopez, Senior Product Designer @ Redfin

Having Jason as a boss, mentor, and friend is one of the greatest blessings in my early design career. His introspective, humble, and empathetic personality fostered a psychologically safe environment for growth and experimentation within the design organization. From coming up with preposterous lunch plans, laughing at nerdy jokes, to identifying opportunities to facilitate my professional growth, I always felt safe being honest and vulnerable with Jason.

One time I identified a project that I felt passionate about, but the nature of the project is out of the scope of my work. Jason not only encouraged me to pursue the project, he took the time to teach me supplemental skills to excel at the project. He mentored me from being an associate product designer to a promotion to mid-level designer and was no doubt my biggest advocate.

Any organization would be lucky to have someone like Jason on their team. He exemplifies the inclusive, open, and empathetic values that make a great leader and overall excellent human being and friend.

Leesan Kwok, Product Designer @ SingleOps

Jason was not only a passionate leader but also an incredible mentor. What I appreciated most about Jason’s unique leadership style was his humanness. It was clear from the very first one-on-one I had with him, that he not only deeply understood the product space he was entering, but also the challenges I was facing as a researcher at Indy (formerly Tispr).

Throughout our journey together, Jason consistently checked in, listened, and advocated for our team’s needs. He crafted a safe-space of mutual respect, transparency, and motivation. He was an invaluable part of my professional journey — encouraging both professional and personal growth. I am grateful to continue to have him as my mentor.

Mane Rodrigues, Qualitative Researcher @ Indy

Jason is an intentional design leader that promotes growth in people and businesses. He utilizes his super powers in storytelling to guide ideas to fruition. While working together at Redfin, I sought Jason’s advice in strategic thinking and 1:1 coaching for direct reports. His expertise in those areas are evident in the Ask Redfin (AI chat) project where he navigated a cross-team initiative and brought his team through a successful launch. When I think about the impression he left on the design team as a whole, I immediately think about the high bar he held for design critiques. His consistent push for best-in-class designs has helped elevate the bar for Redfin. His impact and presence has left Redfin a better place.

Justin Reyes, Product Design Manager @ Redfin

Jason is an excellent VP. I was always impressed by his ability to define a his visions in a way that ensured his team knew what to our goals were and why they were important. His strategic intuitions are spot on and his ability to articulate them left no person in the dark.

As a manager, he knew exactly when to check-in, when to step in and offer feedback, when to trust his team. He also was adept at being able to look at a distraction and know if it was worth pursuing for the company or whether he needed to run interference to keep us focused. That, along with his gift for cutting through BS, getting to the heart of the matter, and finding resolution to any roadblocks his team encounters is why I would happily recommend him to any company lucky enough to be considering him.

Niles Plante, Product Manager @ GGN/Xfire